Your store is able to sell products directly from our online catalog. We do not own or operate our own warehouse - instead we have contracted various organizations to
provide fulfillment services. For Christian stores, those distributors include Anchor Distributors, and Appalachian Distributors, New Day Christian Distributors and Spring Arbor Distributors. For secular bookstores our distribution
parnters include Ingram Books and Baker & Taylor.
Each distributor assigns a standard wholesale buy price to their items. That is your baseline cost. On average, our distributors give our retailers the full industry standard discount, which is 42%.
To that should be added the transaction fee and the credit card fee. The difference
between the total cost and your selling price is your profit.
The consumer retail discount level (the price your customers pay) can be customized by each online store. You are free to select the discount you wish to sell at,
from 0% to just under 25% of retail. The retail discount level can be set as a uniform rate for all products, or can be set by product category - for example you may sell everything at say a 10% discount,
except Bibles at 20% and Jewelry at 25%. Our flexible pricing model allows you to choose how you sell products.
Below is an example as to how you would earn revenue.
| Line Item | Sell at Full RRP | Sell at 20% RRP Discount |
| Order Total | $50.00 | $40.00 |
| Cost Of Products (42% discount from RRP) | $29.00 | $29.00 |
| Transaction Fee (depends on store type) | $2.50 | $2.50 |
| Credit Card Fee (Average of 35c + 3%) | $1.85 | $1.55 |
| Total Costs | $33.35 | $33.05 |
| Net Profits | $16.65 | $6.95 |
Why do you charge a transaction fee?
We charge a transaction fee to cover the time and expense of handling the fulfillment of your orders. This effort is directly proportional to the number of sales you make, and so covering costs via a transaction fee has proven to be the best model.
It also covers following up on orders shipping to addresses other than the confirmed credit card billing address, as notified by our credit card merchant processor.
Ensuring smooth fulfillment and making sure that orders dispatch with the approval of credit card owners takes a considerable effort, and the transaction fee is used to cover those efforts.
Can I opt out of the transaction fee?
No, this is not an option that is currently, or expected to be available.
Who determines the wholesale discounts?
The wholesale discounts are determined by the distribution centers and fulfillment warehouses that ship on our behalf. In most cases these rates are the very same rate that any physical retailer would pay if they purchased product from these same distribution warehouses.
And given that most Christian and Secular bookstores buy most of their products from the same warehouses we use, you can be assured that your baseline cost price is the very same costprice that any physical retailer in your area would have to pay if they also wanted to order stock for their shelves.
