What are the costs, and how do i earn income?
Cost & Fee Structures
There is a cost for the store services provided by deeperCalling Media. The current fee schedule is shown below:
- deeperShopping Monthly Service Fee - based on the type of store you are operating:
- Christian Retail Store - starting at $74.98 per month (Selling around 160,000 titles)
- General / Secular Retail Store - $74.98 per month (Selling around 1.2 million titles)
- deeperShopping order transaction fee based on the recommended retail price for the full order. The fee is based on the store type and
store reseller you are working with. If you are working directly with, and have ordered your bookstore service from deeperCalling Media LLC, then your transaction fee will be
- deeperShopping Member Bookstores - 4% of RRP (Silver, Gold and Platinum Stores) of the products included in the order
- Credit card processing / Merchant fees
- Typically around 3.5% of the full transaction total
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How do I make money with the service?
Your store is able to sell products directly from our online catalog. We do not own or operate our own warehouse - instead we have contracted various organizations to
provide fulfillment services. For Christian stores, those distributors include Anchor Distributors, and Appalachian Distributors, New Day Christian Distributors and Spring Arbor Distributors. For secular bookstores our distribution
parnters include Ingram Books and Baker & Taylor.
Each distributor assigns a standard wholesale buy price to their items. That is your baseline cost. On average, our distributors give our retailers the full industry standard discount, which is 42%.
To that should be added the transaction fee and the credit card fee. The difference
between the total cost and your selling price is your profit.
The consumer retail discount level (the price your customers pay) can be customized by each online store. You are free to select the discount you wish to sell at,
from 0% to just under 25% of retail. The retail discount level can be set as a uniform rate for all products, or can be set by product category - for example you may sell everything at say a 10% discount,
except Bibles at 20% and Jewelry at 25%. Our flexible pricing model allows you to choose how you sell products.
Below is an example as to how you would earn revenue.
| Line Item | Sell at Full RRP | Sell at 20% RRP Discount |
| Order Total | $50.00 | $40.00 |
| Cost Of Products (42% discount from RRP) | $29.00 | $29.00 |
| Transaction Fee (depends on store type) | $2.50 | $2.50 |
| Credit Card Fee (Average of 35c + 3%) | $1.85 | $1.55 |
| Total Costs | $33.35 | $33.05 |
| Net Profits | $16.65 | $6.95 |
You can also create coupons and apply them to individual products, all products or product categories. Coupons come in three types, percentage off, dollar off coupons and fixed value coupons.
For example, you can create a coupon to sell an item at a fixed price, an extra 5% off, or an extra $1.50 off the price. Our coupon system offers maximum flexibilty. Track coupon usage to see which marketing techniques are effective.
If you use coupons, remember, this is money that you are giving back to the customer - and its coming from your bottom line.
deeperShopping websites are a great way to offer your internet clients instant savings, and yet
also raise revenues for your bookstore, local school, brownie / girlscount group, reading club, charity or similar!
If you would like further information please use our
enrollment form. You may also use it to ask general questions, and
relax, we dont have any pushy sales people. We will answer your query as best we can and leave you to make your decisions!
Why do you charge a transaction fee?
We charge a transaction fee to cover the time and expense of handling the fulfillment of your orders. This effort is directly proportional to the number of sales you make, and so covering costs via a transaction fee has proven to be the best model.
It also covers following up on orders shipping to addresses other than the confirmed credit card billing address, as notified by our credit card merchant processor.
Ensuring smooth fulfillment and making sure that orders dispatch with the approval of credit card owners takes a considerable effort, and the transaction fee is used to cover those efforts.
Can I opt out of the transaction fee?
No, this is not an option that is currently, or expected to be available.
Who determines the wholesale discounts?
The wholesale discounts are determined by the distribution centers and fulfillment warehouses that ship on our behalf. In most cases these rates are the very same rate that any physical retailer would pay if they purchased product from these same distribution warehouses.
And given that most Christian and Secular bookstores buy most of their products from the same warehouses we use, you can be assured that your baseline cost price is the very same costprice that any physical retailer in your area would have to pay if they also wanted to order stock for their shelves.
